Resources
Topic: Predictive Analytics
Seasonality is not one pattern
Weather seasonality, calendar seasonality and promotional seasonality overlap in the same series, and a model that treats them as one gets each of them wrong.
Demand sensing is not forecasting with a shorter horizon
One extrapolates history. The other reads signals that history has not absorbed yet. Confusing them produces a fast forecast that is wrong in the same way as the slow one.
Why your forecast is accurate and your decisions are still late
Forecast accuracy is measured against what happened. Decision quality is measured against what you could have done. The two are not the same number.